Media Doctor Canada
Follow us on Twitter








"It's low- cal, chocolate and relieves PMS"

Vancouver Sun

Source: Vancouver Sun

Published: 14 Aug 2022

Category: Other

Rating: (1½ stars)

what they said (Hover the mouse cursor over underlined words for more info)

WINDSOR, Ont. - Here's a reason for women to indulge a passion for chocolate: Jamieson Laboratories, a naturopathic health products manufacturer, has developed a chocolate bar that can alleviate some symptoms of premenstrual syndrome ( PMS). The PMS Support line, a collection of 15 chocolate bars " infused with natural botanicals," claims to help relieve physical and emotional symptoms of PMS. It should be on the shelves of select stores across Canada within days.
The company is Canada's largest manufacturer and distributor of natural health care, vitamin and nutrition products....

how did it rate? (more information)

Criteria Rating
Total Score 3 of 10
Availability of Treatment Satisfactory (?)
Novelty of Treatment Satisfactory (?)
Disease Mongering Satisfactory (?)
Treatment Options Not Satisfactory (?)
Costs of Treatment Not Satisfactory (?)
Evidence Not Satisfactory (?)
Quantification of Benefits of Treatment Not Satisfactory (?)
Harms of Treatment Not Satisfactory (?)
Sources of Information Not Satisfactory (?)
Relies on Press Release Not Applicable
Quantification of harms of treatment Not Satisfactory (?)

what we said (Hover the mouse cursor over underlined words for more info)

It's hard to accept a story that seems little more than an advertorial for a new product. This article reports on the benefits of a chocolate bar that alleviates the symptoms of PMS and while that might be heartily welcomed by many women who may want to relieve their symptoms this way any information on the underlying science behind the treatment is missing. Does a test of this product on 12 women constitute good backing for this product? If the women did benefit, how did they benefit, and by what measures? And was there a control group of women eating non-enhanced chocolate bars to compare against? We don't know as the article skims over these important details. Perhaps this is a lazing-at-the-beach summer story designed more to titillate an audience and spark demand for a product and we shouldn't be so harsh. At the same time, the unanimous endorsements of 12 women is hardly a reason to get too excited about any clinical qualities the bars may have.

public forum

There are currently no comments on this article.

voice your opinion in the forum

  • All comments and feedback submitted to Media Doctor are subject to editorial approval before being made viewable by the public. It may take up to a week for your comments to be approved. Additionally, no response will be given to questions posed in public comments. Media Doctor does not provide medical advice, or answers to medical questions posed by the public.
  • If you provide your email address it will not be displayed to the general public.
  • Comments may be edited by Media Doctor to remove defamatory or sensitive statements, and brand names.
  • Required fields are marked with an asterisk (*).
Name: *
Comments: *
Copyright © Media Doctor Canada