Media Doctor Canada
Follow us on Twitter








"Viagra may lead to love"

Vancouver Sun

Source: Vancouver Sun

Published: 24 Aug 2022

Category: Pharmaceutical

Rating: (1½ stars)

what they said (Hover the mouse cursor over underlined words for more info)

WASHINGTON - Impotence drugs such as Viagra may do more than help men physically have sex - they may also boost levels of a hormone linked with feelings of love, U. S. researchers reported on Thursday.
Viagra, known generically as sildenafil, raised levels of the hormone oxytocin in rats, a team at the University of Wisconsin Madison said in a report published in the Journal of Physiology.
This hormone is involved in nursing and childbirth but also in orgasm and feelings of sexual pleasure....

how did it rate? (more information)

Criteria Rating
Total Score 3 of 10
Availability of Treatment Satisfactory (?)
Novelty of Treatment Satisfactory (?)
Disease Mongering Not Satisfactory (?)
Treatment Options Not Satisfactory (?)
Costs of Treatment Not Satisfactory (?)
Evidence Not Satisfactory (?)
Quantification of Benefits of Treatment Not Satisfactory (?)
Harms of Treatment Satisfactory (?)
Sources of Information Not Satisfactory (?)
Relies on Press Release Not Applicable
Quantification of Harms of Treatment Not Satisfactory (?)

what we said (Hover the mouse cursor over underlined words for more info)

This is a somewhat preposterous study with a headline that goes far beyond what the study is about. The suggestion that a boost in the oxytocin level in rats could somehow lead to other uses for Viagra such as "promoting social bonding" is a huge leap which presents many problems. The article lacked any of the usual backing we'd expect, a comment on the strength of the evidence, the quantification of any benefits or harms, or the potential conflicts of interest of the researchers. The single source identified does acknowledge that "This is one piece in a puzzle in which many pieces are still not available" but makes us wonder if this kind of journalism will cause people to take Viagra thinking it could lead to love? We would hope that there would be some better science behind this claim before people do so.

public forum

There are currently no comments on this article.

voice your opinion in the forum

  • All comments and feedback submitted to Media Doctor are subject to editorial approval before being made viewable by the public. It may take up to a week for your comments to be approved. Additionally, no response will be given to questions posed in public comments. Media Doctor does not provide medical advice, or answers to medical questions posed by the public.
  • If you provide your email address it will not be displayed to the general public.
  • Comments may be edited by Media Doctor to remove defamatory or sensitive statements, and brand names.
  • Required fields are marked with an asterisk (*).
Name: *
Comments: *
Copyright © Media Doctor Canada